PETA has launched a new campaign to get people to care about fish. As their own website points out, no one really cares if fish get harvested and eaten because unlike cuddlier animals, "They're slithery and slimy, and they have eyes on either side of their pointy little heads." True enough.
In order to cast them in a more adorable light, PETAns have started comparing them to little cats. That's right, according to Ingrid Newkirk and her band of vegan fundamentalists, fish are now "sea kittens". Stupid, right? Well, it gets better.
This a screen capture of www.seakittens.com taken about 20 minutes ago (click image for larger version). I don't know who registered it, but it's hilarious!